Google made about $ 37.9 billion in 2011 thanks to travel and tourism, retailers, insurance companies, and many other prominent industries.
About 96% of Google’s annual revenue comes from online advertising. If you have never heard of sponsored links, I’m sure you have seen them. When you perform a search in Google, sponsored links appear on the right side of the screen. These are advertisers that make a business agreement with Google in order to get their ads displayed alongside the results of the most appropriate searches. Google also uses Adwords, a system that allows a potential advertiser to specify the search terms they would like to specify as the words that, when searched, will display their ads. Lastly Google offers a program called AdSense; this is a program where website owners can sign up for ads on a website that is contextually relevant to what they offer and that way the ad owner and site owner all make money.
Google makes money in multiple ways and as a business owner and potential advertiser it is important to know how the thing you are signing up for works. E-Driven Concepts Helps all types of companies and businesses get the best SEO and advertising, Our SEO services and Internet marketing services will help generate sales for your business while increasing website traffic naturally. We educate you about your services along the way. Don’t let yourself get dragged in by the greedy hands of advertising until you are aware and knowledgeable of what exactly you are getting yourself into.
A few fun facts about what industries spent most on advertising for 2011!
- Finance & Insurance - $4.0 billion
- Retailers & General Merchandise - $2.8 billion
- Travel & Tourism - $2.4 billion
- Jobs & Education - $2.2 billion
- Home & Garden - $2.1 billion
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