Tuesday, June 5, 2012

Bing Tests out a New Google Esque Local Search Results

Bing is now testing out a new local search results layout similar to that of Google’s. Before they adopted this new technique they would just display results in a “pack” type formation. With the new results Bing displays a mix of local results rather than businesses listings and map at the top of the page, above all of the regular organic links. The new format will potentially show:

  • Listings appearing anywhere in the search results, not just at the top of the page. The map appears with the pack in this display.
  • The old “pack” layout may also be replaced by blended listings — organic listings with local data blended in as part of the search snippet. The map appears in the upper right of this display, but floats as the user scrolls down the page.

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